Situation

Around Seattle, Rainier beer holds a special place atop the bar. But while it’s named after the mountain you can see from any rooftop, it’s brewed thousands of miles away. In Irwindale, California to be exact. So local brewers decided Seattlelites deserved a true hometown beer. A beer for the people. An all-weather lager. They set out to brew it and hired my friends and I to brand it. Meet Seattle Lite, it’s already getting people buzzed.

Solution

Full case study coming soon.

Strategy
Branding
Visual Identity
Packaging
Photography