THIMBLE
HEALTHCARE
Taking the pain out of needles, one patch at a time
Needle fear impacts over 60% of people worldwide. So bringing compassion to needle procedures, and healthcare in general, was something many have been craving thier entire lives.
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Naming
Brand
Packaging
Website
Marketing
Remember the brand, forget the needle.
The name Thimble is a clever callout to the sewing tool designed to (what else?) protect from needle pokes. Each element of the brand is meant to soothe, with no sharp edges or glaring contrasts. It’s gentle yet trusted, bringing optimism and joy to humans with needle fear.
Making every touchpoint as smooth as possible
Part of compassionate healthcare is clear communication. We partnered with the Thimble team on everything they needed to reach their early adopters—from website to packaging to conference materials, ensuring a seamless launch in every channel.
