SEATTLE INTERNATIONAL FILM FESTIVAL
It’s like taking a vacation from yourself
The Situation
With over 140,000 attendees and +400 features, shorts and documentaries from 85 countries, the Seattle International Film Festival (SIFF) is a one-of-a-kind opportunity to discover, escape and expand your mind.
It's like taking a vacation from yourself.
The Solution
We pushed this thought, imagining SIFF as a service that literally transports you to another world. And because it was the 40th anniversary, we called it SIFForty Laboratories. Offering “Cinescapes” that pluck you from your life and allow you to become another person or live in another dimension—but only for a few hours. Then you’re returned to your life the same... but different.
Art Direction
Graphic Design
Integrated Campaign
Broadcast
Collateral
Channeling the art
We had the gift of working with JUCO and Adi Goodrich on the concept and creation of festival key art. Honoring SIFF’s 40th anniversary, we thought it apropos to conjure 60’s and 70’s mysticism and psychedelia. To create this transportive experience, we played with celestial projections, altered states and subliminal messages.
Tuning the senses
We created a series of bumpers to calibrate festival goers aurally, visually and emotionally as they embarked on their Cinescape. Compliments of SIFForty Labratories.
The Trailer
The trailer became a trippy and mind-blowing advert from SIFForty Laboratories—inviting all to come take a Cinescape. We condensed what a SIFF goer sees in 25-days into 60 seconds. A hundred match-cuts and movies composites later, we had a psychedelic ride through the film-festival.
Sifforty labs installation
Weeks prior to the festival, we partnered with Nordstrom to take over the coveted flagship store window, re-creating the SIFForty Lab from the trailer.
